Kronick Fundraising Campaign a Huge Success: Raised More Than $8500 Dollars for the American Heart Association

Sacramento | September 30, 2013

Kronick employees, lead by a group of enthusiastic team captains, came together in an impressive showing of company spirit to help raise money for the American Heart Association (AHA).  The firm’s fundraising campaign, which ultimately raised $8576 for the AHA, featured a fun mix of activities that took place throughout the weeks leading up to the Association’s annual Community Heart Walk on Saturday, September 21, 2013 at William Land Park.

More than 30 employees/friends/family members walked/ran in support AHA’s goal of funding lifesaving research to reduce the impact of cardiovascular disease and stroke.

“It was a lot of fun,” said Merry Iseley, who works in the firm’s marketing department.  “Our team goal was to match the firm’s corporate sponsorship of $5000, and we ended up raising so much more, thanks to the efforts of our team captains (Mark Ellinghouse, Karen Sluiter, Danielle Teeters, Heather Veen, Corrie Erickson and Maggie Stern) and the participation of Kronick employees.”

In addition to the generous donations from employees, friends and family, the team captains did a fantastic job organizing social activities to help raise funds, including several food-related events, such as a heart-healthy salad bar lunch and yogurt parfaits.  Other events included a live auction dessert raffle and a raffle/silent auction featuring items donated by employees and vendors.  “The raffles and auctions were very popular and ended up earning a combined $5800,” notes Iseley.

“The enthusiastic participation of everyone at the firm is a testament to the spirit of cooperation and giving that is at the heart of Kronick’s culture,” said Bruce Scheidt, Managing Shareholder.

Kronick is looking forward to next year with the hopes of piggybacking on the enthusiasm and success of this year’s fundraising efforts to raise even more money for the American Heart Association next year.

The American Heart Association is a non-profit organization in the United States that fosters appropriate cardiac care in an effort to reduce disability and deaths caused by cardiovascular disease and stroke.  For more information, please visit their website at